Head London

The Story

Age Concern is the UK’s leading charity for older people.  They asked us to help them develop an online concept that would encourage older people to become more organised by collating information about their life in one place.   The initiative was inspired by a new study which revealed that the majority of Brits have no idea where they keep important documents.

Working closely with the new product development team at Age Concern, we developed a free online service that makes it easy for anyone to manage their affairs and pull together practical personal and financial information.

LifeBook is an easy-to-use method of recording the practical details of your life and managing different practical affairs like friends birthdays and insurance renewal dates, as well as keeping a record of utility suppliers and store cards. There is also a section to record final wishes and a safe way to help loved ones look after one’s own affairs should the need arise.

Designed, developed and hosted by Head, LifeBook is accessible via Age Concern’s main website.  It attracted significant national PR when it launched earlier in 2008, highlighting the problem it is helping to solve.

The Result

LifeBook exceeded its target for online registrants by 30% in its first year.

The success of LifeBook online has led to an increase in the product’s investment and development, which we are currently addressing as part of an ongoing campaign.