Head London

The Story

Leaving home without your phone is like forgetting to wear pants, we just don’t do it. But we expect a lot more from our mobile phones than just getting us connected. We want a phone that expresses our individuality and in our modern world, does it all.

HTC is one of the fastest-growing companies in the mobile sector. Known for its innovation, HTC have a growing range of devices that meet the increasingly diverse needs of their customers. In recent years they have been building on brand awareness to share their HTC Sense philosophy. In June 2010, HTC approached Head to help support this drive and devise an online experience that offers customers a way of experiencing the essence of their brand and latest products.

Head reviewed the existing customer journey and looked to create a new products section that not only told the story of the phone but offered different levels of engagement to match consumer needs. 

Head worked closely with the HTC team to not only develop the strategy for the new products section, but also to prepare the product pages in such a way that they were ready to be implemented and rolled-out across the global consumer website portal.

The Result

The new products section offers 3 levels of engagement with an overview of the phone, highlighting the three key selling points being the starting point. The customer can then dig a little deeper and find out how to ‘do more’ with the phone. And for those who like to know the nuts and bolts of their phone, the specifications are clean, laid out pages that give all the detailed information.

HTC Sense received its own section, one that features prominently on each overview page.

The result, a products section that is quietly brilliant.